Kodak Ektra smartphone a picture of a forgotten time

Kodak, the company that became popular thanks to its line of Polaroid instant cameras, has been trying to enter the Android smartphone market, for a few years now. Kodak is calling it 'a tactile camera experience.' That would imply feedback through the Ektra. Available for £450/€500 starting November or December of this year, the Ektra might not be the revival of the Kodak name many were hoping for, but it's a decent option nonetheless.

I also have some concerns with the camera itself, as the whole process of actually taking a picture seemed quite slow in my hands-on demo.

The phone's physical design evokes old manual film cameras. There's a standard Smart Auto mode if you can't be arsed to fiddle around, plus a full-on manual mode to tweak the likes of ISO levels, white balance and shutter speed. The new smartphone named Kodak Ektra boasts of DSLR-like modes and features and has been launched in Europe at €499 (roughly Rs. 36,800). As much as it provides a broad platform for you to rest your forefinger on - flawless for its dedicated two-stage shutter button - it still doesn't feel quite big enough to hold securely in one hand.

"This is a phone that really emphasizes the camera...as opposed to a phone that happens to have a camera with it", Jeff Clarke, chief executive of Kodak, told CNBC in a TV interview on Thursday. The cameras can snap HDR images and anything from "Super 8" vintage to modern 4K videos. The US market will have to wait as a Kodak spokesperson says they will have to monitor market demand before making any decisions. This interesting and (arguably) fearless development is said to take its name and inspiration from Eastman Kodak's rich history and its original 1941 issue Kodak Ektra camera - as well as the classic advertising slogan "you press the button and we do the rest". Kodak has developed camera applications and the review said the camera app will feel reminiscent to normal DSLRs (digital single-lens reflex - a camera that uses mirrors and interchangeable lenses).

Image Caption: The phone will house a 21-megapixel rear camera as well as a 13-megapixel front-facing camera.

Check out the details about the Kodak Ektra here. The device runs on Android 6.0 Marshmallow.

  • Joe Gonzales