Though its website says it has reached its 100 million seed goal, the company's social media accounts indicate they are still actively giving the seeds away.
Anyone interested in helping with the Bring Back the Bees campaign can sign up on the Cheerios website to receive 100 free seeds. (GIS) has launched a campaign to help save the bees, in hopes to simultaneously boost its declining cereal business. Pollination of most food crops actually occurs by wind and self-pollination, but bees do account for a 10 to 40 percent crop yields for some types of food crops, like strawberries, sunflowers, and chestnuts.
"And now bees need people", Cheerios said.
Honey bees and their fellow pollinators have been seeing a steady decline since the 1990s. Habitat loss, disease, and pesticides have been speculated to play a role.
For the first time, a bee species in the continental United States has been declared endangered by the U.S. Fish and Wildlife Service. According to the Natural Resources Defense Council, almost half of the USA bee colonies suddenly lost their worker bee populations and "collapsed", or died off, in 2015. Although we normally associate bees with honey and the spread of pollen, their impact on agriculture and our food system goes way beyond that. Bees depend on wildflowers to grow and because of climate change, their supply is running out, leading to colony collapse.