Google adds new data analytics and database offerings

Google now has the power to search through videos and recognize objects using machine learning, the company revealed at its Cloud Next conference in San Francisco.

The new Video Intelligence API will pave the way for developers to create applications that can automatically extract information from videos. With this new technology, which is now in a Private Beta according to Google, developers are able to search for specific objects within videos, a feature that could prove useful for surveillance videos, among other things.

VentureBeat noted that Google's biggest cloud competitors, Amazon Web Services (AWS) and Microsoft Azure, do not now offer this type of API, though similar technologies exist for both image and speech recognition.

Also highlighted were this week's announcements about Veritas bringing its enterprise-ready data management solutions to Google Cloud; Egnyte's plans to integrate with Google Docs; and Check Point launching its vSEC cloud security solution on GCP. "With Kaggle joining the Google Cloud team, we can accelerate this mission", Li said. During the lengthy keynote section headlined by Diane Greene, senior vice president of Google's cloud efforts, company officials outlined new moves they are making to make machine learning capabilities more widely available on the Google Cloud Platform. Google and Trifacta's collaboration gives organizations the ability to leverage the full potential of data in Google Cloud Services to drive new sources of business value such as improving operational efficiency, personalizing products and services, and uncovering new insights. You can store your files anywhere, Schmidt says, but Google's prowess in using artificial intelligence to understand a company's data sets it apart.

SAP has announced the signing of a new strategic alliance with Google to offer its application software on the Cloud Platform of Google. Just imagine! Or, rather, just search for them.

Cloud Language can transcribe text in over 80 languages and detect inappropriate content. Users can then analyze the text output with other machine learning APIs from Google.

So why is Google building up its cloud business to compete with Amazon Web Services (which, as we know from its high-profile failure last week, hosts the images of a huge number of popular websites)? These technologies will make a difference in self-driving cars and healthcare, sure, but also Snapchat's filters and Google Photos' search capabilities.

"Google Cloud partners are essential to our commitment to help enterprises innovate faster, scale smarter and stay secure", the blog states.

  • Joe Gonzales