Truecaller, Google improve video calling

The company has entered into a strategic partnership to integrate Google Duo, which will be available on Android and iOS as a permission-based service, which mean's users will be able to opt in and opt out at any time.

The company is planning to launch the service within a year in India.

Truecaller today announced its largest ever brand and product transformation. The popular service, which first started as a way to help you identify unknown callers, is now spreading its wings beyond being your complementary phonebook and voice call app.

The app, which is used by many to thwart unwanted phone calls, will now allow users to control their SMS inbox, which will automatically identify and block spam and telemarketing SMSes. Interestingly, the company has tied up with Google to add Duo integration for video calling.

Abonty Banerjee, Senior General Manager & Head - Digital Channels, ICICI Bank said, "There is a segment of users, mostly young users, that prefer using such platforms rather than leaving what they are doing and going to a separate application for small payments".

Shop/business owners can also send receipts through the app, Alan Mamedi, Chief Executive Officer and co-founder, Truecaller, told BusinessLine. In addition, users can also browse mobile plans of various telecom operators and recharge their prepaid mobile or pay their postpaid mobile bills.

The caller-ID service and spam-filtering startup announced on Tuesday that users can send and receive money through its smartphone app without passwords or banking codes.

While the two partnership with Airtel and ICICI Bank is specific to India, the new app update is applicable globally. There are plenty of standalone apps that offer the same services as Truecaller, but by bundling them into a single app, the company is looking to make itself indispensable in India. The caller ID will be delivered via Flash SMS before the call hits the user's mobile. With that in mind, Truecaller is throwing its hat into the mobile payments ring with the launch of Truecaller Pay in India, enabled by a new partnership with ICICI Bank, one of the country's biggest financial service providers. The monetary transaction will be handled by ICICI and Truecaller promises not to monitor any sensitive information about money, account details or credit or debit card information.

The Flash Messaging service will allow the user to send preformatted messages as templates in emergencies. Truecaller 8 is now completely redesigned and comes with wide array of features. Truecaller claims that the new Google Duo integration has been built to be fast and reliable, with a single button push for connecting with other users. Zarringhalam also confirmed that the video calling feature would comply with the safest and the most efficient experience technologically possible.

  • Fernando Stephens