Facebook to livestream major league baseball game every week

Facebook and the Major League Baseball announced a new live-streaming partnership that will bring 20 live, regular season games to the social network.

First you could poke someone.

The first of 20 Facebook Live MLB games this season will pit the Colorado Rockies against the Cincinnati Reds - starting time 7:10 p.m. ET - and be accessible to everyone on the social network in the US. According to Facebook, this broadcast will be a "feed from a participating team's local broadcast rightsholder".

That's 9 straight wins, and the longest winning streak of 2017.

Other major American sports have enjoyed success with games in London and elsewhere in Europe, particularly American football.

"It's really important to us in terms of experimenting with a partner in this (social media) area". In December 1998, MLB and Nippon Professional Baseball agreed to the posting system in which Japanese clubs can make available players over which they have control.

In addition, the world's largest social network has also entered into a live-streaming agreement for Major League Soccer games.

"We've had extensive conversations with Tony about a process for putting a series of meetings together to try to advance the ball on the pace-of-game issues", Manfred said.

Live sports are emerging as a primary video content target for digital platforms like Amazon, Twitter and Facebook that are looking to expand their programming slates and hopefully pull ad dollars away from television. He has also developed tools to monitor brands' early adoption of live-streaming apps, compare Yahoo's and Google's search designs and examine the NFL's YouTube and Facebook video strategies.

  • Rosalie Stanley