Google Home Now Offers Shopping By Your Voice
- Author: Fernando Stephens Aug 25, 2017,
Aug 25, 2017, 1:24
Walmart is looking to tap into the voice activated shopping market by partnering with Google. According to Internet Retailer, citing figures from the Department of Commerce, Amazon accounted for 38 per cent of all online sales in the second quarter and contributed to half of all growth in USA internet commerce over the period. That's what Walmart and Google want to make possible. Instead, Google says that delivery will be free so long as it meets the minimum necessary to qualify for it at the individual stores - generally between $25 and $35 dollars.
Starting next year, the service will also be expanded when Walmart's 4,700 American stores are added to the system. This is the new trick into voice shopping will assimilate its speedy recording tool into Google's same day delivery service. Walmart's been aggressively bulking up its online shopping operations and fleshing out its tech capabilities as part of an all-out war with the e-commerce juggernaut.
Google Express is incorporated with Walmart's Easy Reorder, enabling buyers to utilize Google Home to make a shopping rundown of things they've already obtained. The approach appears to be paying off: Walmart reported a 60% jump in e-commerce sales last quarter compared to the same period past year. Wal-Mart will have an especially hard time winning over Amazon Prime members, who not only receive faster free shipping, but also a host of online benefits such as Prime Video and Kindle Owners' Lending Library. "It's going to be a powerful mechanism to enhance the shopping experience". And previous year, Walmart acquired Amazon competitor Jet.com, paying $3.3 billion. In this regard, the company continues to make huge investments in e-Commerce initiatives, including acquisitions.
Indeed, even with its brick-and-mortar assets, Wal-Mart still has a tough fight on its hands with Amazon, which dominates the e-commerce market more than ever.
Google has updated one of the biggest missing features for Google Home since its launch - audio streaming via Bluetooth. As we see these virtual ecosystems grow and become more widespread, we are likely to see a battle commence between the digital assistants such as Google Home, Amazon Echo and Apple HomePod, as retailers and brands affiliate themselves with one or the other. We remain encouraged by the company's efforts to boost sales and regain investors' confidence. Declining global sales and currency headwinds are also expected to impact the results negatively.
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