Star Wars and Marvel movies leaving Netflix with Disney movies

Disney CEO Bob Iger on Thursday delivered a blow to Netflix, saying the company had chose to move Marvel and Star Wars films to its forthcoming streaming service, set to launch in 2019.

Iger told a Bank of America-Merrill Lynch media conference in Los Angeles that the service will also feature four to five original films and four to five original TV series, produced exclusively for the app, as well an extensive library of Disney film and TV content, according to The Hollywood Reporter. Iger didn't mention the current deal Netflix has with Marvel, but we can probably expect to hear more about their own streaming app in the months leading up to the launch.

CBS's streaming service All Access used a similar strategy to drive success.

For Netflix, Disney's decision will add to the pressure for it to create appealing original content of its own in order to replace some of the high-profile franchise films it will lose starting in 2019.

The Marvel movies will also make the move from Netflix to the Disney app.

UBS reviewed content that could be a part of the services, looked Evidence Lab survey results, analyzed Nielsen data streams and compared ESPN and Disney OTT to other services in the market already in an effort to gauge potential interest in Disney's upcoming streaming services. It is now scheduled to launch sometime in late 2019.

Disney will end its distribution agreement with Netflix for subscription streaming of new releases, beginning with the 2019 calendar year theatrical slate. However, it still does not answer the question of what will happen to shows on ABC, Disney Channel, Disney XD.

Disney is one of the most recognized names on Netflix, but it is not the company first to pull away. Indeed: the "Kids" section of Netflix's service is probably in the biggest danger from this new Disney venture. And it remains to be seen how successful this launch is when compared to the likes of Netflix. It's unclear whether older Disney animated films will be available on this streaming service, but it does place most of Disney's properties in one place for all the avid Disney, Lucasfilm, and Marvel fans.

  • Marlene Weaver