Amazon Embraces Teen Shoppers; With Parent's Permission

Amazon launched Households in 2015 in order to install more control over the ways people were sharing their Prime accounts with friends and family, and this is an evolution of that move.

Shoppers aged between 13-17 years can now log into the American online shopping giant's website or app with their own accounts to purchase products and stream videos. Parents can approve all orders or set pre-approved spending limits per order - offering teens a customized level of autonomy that can change and grow as they do.

The new move could be a seen simply as a bid to give teenagers more freedom.

"As a parent of a teen, I know how they crave independence, but at the same time that has to be balanced with the convenience and trust that parents need". Amazon's new teen accounts offer a safe way for older kids to get started with online shopping - and hopefully, learn some shopping lessons so they don't max out their credit cards when they start shopping on their own.

The next step for Amazon would be to make it easier for teens to use this cash, perhaps by configuring a digital allowance parents can dole out to teens' accounts. To get started, parents can visit amazon.com/forteens or sign up via a text or email invitation from their teens. "We've listened to families and have built a great experience for both teens and parents". This will send parents a message with details of the order. With this method, parents will still receive a notification about the purchase. Teens will now be able to buy things using those accounts in the Amazon app. The kid then receives an invite and they choose their own username and password. Your teen can also include a personal note like "I need this book for class". (An annual Amazon Prime Student membership costs $49, compared with $99 for regular members.) Amazon, which had annual revenue of $136 billion past year, accounts for roughly one-third of all online USA sales.

  • Fernando Stephens