'Avengers' muscles rivals aside to continue box office rule
- Author: Joey Payne May 07, 2018,
May 07, 2018, 7:48
The Disney/Marvel film continued to vaporise its competition in its second week, becoming the fastest film ever to cross US$1 billion (S$1.33 billion) globally. It just remains to be seen where Infinity War ends its run, and how many records it can break on the way there.
The Marvel Cinematic Universe continues to set records.
It's a 56 percent drop from its first weekend in theaters - less steep than the second weekend fall of "Avengers: Age of Ultron" (59.4 percent) or "Captain America: Civil War" (59.5 percent), but more than "Black Panther's" uniquely soft 44.7 percent sophomore weekend decline.
"This rapid dash toward the enviable and exceptional 1 billion bar is a testament to this indisputable worldwide allure and drawing on power of this Marvel manufacturer", said Paul Dergarabedian, senior media analyst at comScore.
A Quiet Place lands at three on the new box office countdown, while Amy Schumer's comedy I Feel Pretty is at four, and Dwayne Johnson's latest action movie Rampage rounds out the new top five.
And "Tully", starring Charlize Theron, launched on 1,353 screens with $3.2 million.
Black Panther added $3.14 million (GBP2.3 million) to its 12-week haul at seven and is now just $7 million (GBP5 million) from hitting $700 million at the North American box office. It is the biggest opening to date for Lionsgate's Pantelion Films, which took advantage of the Cinco de Mayo holiday in plugging the movie, which earned an A- CinemaScore from audiences, Hispanics made up 42% of ticket buyers.