Domino’s Pizza wants to repave your city’s potholes

"Domino's cares too much about its customers and pizza to let that happen".

And no, they're not kidding, they really are filling in potholes, although not at random, as towns need to be nominated on the Paving For Pizza website. "So we're helping to pave in towns across the country to save your good pizza from these bad roads", Domino's said.

The crews put up "Paving for Pizza" signs, use branded steamrollers, and even spray-paint the Domino's logo on the patched potholes.

For the creative director of CP+B, the ad agency behind the program, the company's move from mere pizza insurance programs to literal road-paving was a no-brainer.

The pizza giant already worked with Bartonville, Texas; Milford, Delaware; Athens, Georgia and Burbank, California to patch potholes.

Thus far, more than 50 pizza-punching potholes have been fixed. That includes $2 trillion for roads alone.

More than 50 potholes have been fixed between the four towns. Just go to pavingforpizza.com and enter your zip code.

The pizza chain could also be looking for some positive publicity in light of a health inspection last month in Tennessee, in which officials discovered rodent droppings on trays of pizza dough at a Domino's in Johnson City.

The inspection report stated that officials inspected a dough delivery truck and found no traces of contamination before it dropped off the product at the restaurant.

KFC actually beat Domino's to this idea back in 2009, Fortune said.

  • Wendy Palmer