Harley-Davidson plans to debut its electric motorcycle in 2019
- Author: Wendy Palmer Aug 01, 2018,
Aug 01, 2018, 2:08
The Milwaukee-based company, facing dwindling sales in its home market, said Monday it hopes to broaden its appeal and invigorate sales with new products, which next year will include LiveWire, its first electronic motorcycle.
The company said LiveWire will be followed by more "twist and go" electric two-wheelers over the next few years, with lighter and smaller models already planned.
To help bring their bikes to more riders, the company is also targeting an update of the company web portal and new retail formats like smaller urban stores. The cult American bike maker has made a decision to manufacture "more accessible, small displacement" bikes in the 250-500cc range, which would be targeted at India and other Asian markets. The American motorcycle manufacturer shared details of its growth plan leading to the year 2022, and highlighted several new products in the pipeline that'll surely have fans of the brand excited for what's to come.
Harley is scrambling to steer through a year-long slump in USA demand as it grapples with an aging customer base and it is aiming to boost sales of its motorcycles overseas.
Premium bike maker Harley Davidson on Monday announced its plans to rollout lighter motorcyles, expansion of all retail channels and operating investments to the tune of United States dollars 550 million by 2022.
Its first electric motorcycle will be launched next year, and more models are planned through 2022.
Traditional dealerships will still play an important role, and Harley-Davidson says it will implement a new performance framework to strengthen its dealer network. And now the company has announced the next revolution of two-wheeled freedom.
At the same time, riders are getting older.
According to Robert Pandya, who managed public relations for Indian Motorcycles and Victory Motorcycles, the new line-up from Harley-Davidson is hugely appealing to new customers and 'will be incredibly approachable to many, many people'.
Levatich acknowledged "unfortunate attention" after the company announced it would increase production in foreign countries, following retaliatory European Union tariffs prompted by tariff threats of President Donald Trump.
Levatich said Harley-Davidson is an apolitical business.
Do you think this will be able to turn things around for them? The idea is to compete in large and fast-growing segments of global markets, with a full portfolio of motorcycles across a broad spectrum of price points and displacements.