Coca-Cola in Talks to Make Marijuana-Infused Soft Drink

BNN Bloomberg is reporting that the Coca-Cola Company (NYSE:KO) is in "serious talks" with Canadian Licensed Producer Aurora Cannabis to develop cannabis-infused drinks, according to sources close to the discussions.

Coca-Cola says it is mulling beverages infused with CBD or cannabidiol, a nonpsychoactive substance in marijuana that is purported to have health benefits.

'The space is evolving quickly.

However, he declined to specifically comment on Aurora Cannabis Inc, and stressed that "no decisions have been made at this time".

Coke isn't the first company to look into cannabis-infused drinks. Coke is looking to team up with the Canadian marijuana farm Aurora Cannabis to develop the beverages.

It comes as Canada prepares to follow certain U.S. states in legalising cannabis for recreational use, after years of permitting it for medicinal purposes. Rather, the American beverage giant may target consumers seeking to ease inflammation and related pain by using a legal chemical found in the pot plant that's called CBD and is unrelated to the psycoactive ingredient tetrahydrocannabinol, or THC.

However, following the news, the Coca-Cola Company released a statement of their own, stating that, as of now, they were only exploring their options.

Auroa has a "specific interest in the infused beverage space" and intends to enter that market, the Canadian company told CBS MoneyWatch in an email. The company last month said it would acquire the Costa Coffee chain for $5.1 billion. Similarly unclear is whether Coca-Cola would make a public announcement should the deal come to fruition (or if it would quietly white label a product under the Aurora brand).

"We have no interest in marijuana or cannabis", read the company's short and terse sounding statement. That's according to a report today from Bloomberg's BNN, which cited multiple sources familiar with the matter. That's a non-psychoactive ingredient derived from marijuana.

  • Wendy Palmer