Colin Kaepernick to star in Nike’s ‘Just Do It’ campaign
- Author: Rosalie Stanley Sep 04, 2018,
Sep 04, 2018, 2:43
One thing is certain: Nike's new Kaepernick ad is likely going to provoke a lot of strong reactions from all over the political spectrum.
According to ESPN, Nike had kept Kaepernick, who signed a sponsorship deal with the company in 2011, on its payroll throughout the controversy of recent years.
Colin Kaepernick, the quarterback who protested against racial injustice and police brutality by kneeling during the U.S. national anthem, is the face of a new Nike advertising campaign.
Nike released the following statement about Kaepernick's involvement in the campaign and the reason he was chosen along with five other athletes, via ESPN. Nike is the official provider of the NFL's jerseys.
Kaepernick opted out of his contract with the San Francisco 49ers in March 2017 and has not found work in the National Football League since, though the 30-year-old reportedly engaged in discussions with a few teams this offseason. The former quarterback began opting out of standing during "The Star-Spangled Banner" in the 2016 pre-season, and continued kneeling throughout the season, with other players from numerous teams doing the same.
Kaepernick face of Nike's 30th 'Just Do It' ad
The campaign comes on the heels of a decision by an arbitrator to let Kaepernick take his grievance with the National Football League to trial. The case was permitted to move to trial on Friday.
The Swoosh announced Sunday that Kaepernick will be the face of its 30th anniversary "Just Do It" campaign, and Kaepernick tweeted out the ad, which is quite powerful.
Trump described players like Kaepernick who knelt for the anthem as "sons of bitches" who should be fired.