Samsung Moves To Mid-Range Phones For Mobile Growth

Samsung has always been rumoured to be working on a foldable smartphone, with the really smart money being on the device carrying the Galaxy X designation when it (eventually) drops.

Samsung mobile CEO DJ Koh told CNBC that, as of this year, Samsung mobile will "bring technology and differentiation starting from the mid-end", starting with its Galaxy A lineup.

He didn't explain how the device would work. "But when you need to browse or see something, then you may need to unfold it", said Koh.

Koh didn't say when the foldable phone would actually be available to buy, although he has previously thrown out vague hints that it might be this year or 2019. However, Koh said that while development has been complicated the process has nearly concluded. More details could be unveiled in November, during the Samsung Developer Conference in San Francisco, Koh said.

The new smartphone with four rear cameras would not be a flagship smartphone from Samsung's Galaxy S series. For example, it has released the results of several consumer surveys that suggest that there is consumer appetite for one.

Compared to Samsung's 2018 flagships, the Galaxy S10 line should debut in-screen fingerprint readers and possibly even feature a depth-sensing 3D camera setup.

DJ Koh, CEO of Samsung mobile communications, revealed the change in strategy whilst speaking to CNBC.

The device had a bendable display that reached the size of a tablet once it was unfolded. It's just under four months before the end of 2018, and that means we should be seeing the first "innovative" Galaxy A handset anytime now.

Unlike the ZTE Axon M, Samsung's own phone is expected to have a flexible screen and not a hinge connecting two screens. That's why the Korean giant wants to embed functionalities that will make customers realize that the form factor lets them do things that were unimaginable on other devices.

  • Fernando Stephens