I'm A Celebrity 2018: Everything you need to know about tonight's show

But fast forward six years and ironically Emily has now been dubbed the new Helen by viewers of Sunday night's opening episode.

Willoughby is taking a break from her usual job on the This Morning couch with Schofield to fill in for Ant McPartlin alongside Dec Donnelly in the jungle, while Rochelle Humes takes her place on the ITV daytime show until she returns.

Holly Willoughby has proven to be a lucky charm for I'm A Celebrity.

Thankfully, ITV's stepped in to quash the rumours, calling them "absolute rubbish", as Digital Spy reports.

He also sent a series of supportive tweets throughout the jungle show's first episode with Willoughby at the helm.

"Relieved, like massively. It's just so overwhelming this show, you walk in and you're here, like you've watched this on TV, it's been part of my life for years and now I'm here".

While co-host Donnelly says he's enjoying 'seeing it through someone else's eyes'.

As Emily Atack was chosen to complete the first "I'm A Celebrity" bush tucker trial of 2018, we see Holly Willoughby freak out nearly as much as the contestant as she admits she's "never seen anything like this". "She was at the entrance of the camp and just looking up and little tears in her eyes and she said, 'It's beautiful!'" he added.

This year's cast is TV presenter Nick Knowles, actor and entertainer John Barrowman MBE, Hollyoaks star Malique Thompson-Dwyer, popstar James McVey, football manager Harry Redknapp, actor Rita Simons, TV's "The Governess" Anne Hegerty, comedy actor Emily Atack, Coronation Street star Sair Khan and singer Fleur East. The rumoured highest ever paid contestant, Noel Edmonds, is expected to join the camp before this season is out.

  • Marlene Weaver