Advertisers flee YouTube after video comments get even more disgusting
- Author: Wendy Palmer Feb 25, 2019,
Feb 25, 2019, 0:27
In a statement to the outlet Friday, YouTube said that its existing policies prohibiting the monetization of "harmful and dangerous" content covered anti-vaccination videos. YouTube now says that it is making changes to its algorithm to stop this practice.
The crisis this time started when a video blogger showed how predators were finding otherwise innocuous videos of young girls and using comments to flag parts of the videos showing activities that could be twisted to be construed as sexual.
Following the controversy, several companies have pulled off their advertisements from the platform. And it doesn't just recommend more of these videos with kids just being kids, they're recommending the videos that are popular with pedophiles. "We enforce these policies vigorously, and if we find a video that violates them, we immediately take action and remove ads".
The old adage that it takes years to build a reputation but just moments to lose one seems particularly apt with regards to the increasingly-tense situation between YouTube and its advertisers.
Numerous world's biggest companies are pulling their advertising from YouTube in response to a scandal involving a paedophilia community congregating in plain sight in the comments of videos posted on the popular website.
Bloomberg notes, "Total ad spending on the videos mentioned was less than $8,000 within the last 60 days, and YouTube plans refunds".
However, the survey also found that marketing professionals ranked YouTube as the least brand-safe platform out of eight possible choices, behind Twitter, Facebook, Instagram, search, other publisher sites, LinkedIn, and Snapchat.
The company even has specifically addressed guidelines in place for predatory behavior in videos for children since 2017 to enable the advertisers to control where they want their ads to be placed. "We also need to fight to have the developers of social media platforms held responsible when they do not assure that age restriction are followed and when they do not remove inappropriate and/or risky material when reported".
Advertisers such as Nestle and Epic Games contacted by a news reporter who replied they will surely take action to stop their advertisements from displaying in front of Anti-Vax video or channels.
"They're very bad. Absolutely terrible", Hess said about some of the content on the YouTube Kids app. The video hosting giant also stated that any content that endangers the minors is non-acceptable on their platform and the company continues to improve its efficiencies to eliminate such abuse more quickly in the future. "They're going to come back because YouTube offers uniquely attractive levels of audience targeting capability and audience engagement", says Schraeder.