Netflix Will Not Be Part of Apple’s Upcoming Video Streaming Service

That's been an expected decision, since Netflix has declined to be included in the TV app on Apple devices, which aggregates content from various services under a single app, the idea being that users would only have to go to a single place to find all the shows they want to watch.

Netflix CEO Reed Hastings confirmed that it won't be playing a role in Apple's upcoming video streaming service, reports said Monday. "We've chosen not to integrate into their service". "We want to have people watch our shows on our services".

That's separate from the original content Apple has been commissioning. And all of this can be done within the Apple TV app.

"We've been competing with 500 channels of cable and penetrated almost every household in the world for a long time", he declared with no small air of dismissal that Netflix could be heading the way of Napster as the new kids on the block begin launching.

Meanwhile, in the United Kingdom, traditional broadcasters are stepping up their effort, with BBC and ITV announcing plans to collaborate on a joint subscription-based streaming service called BritBox, featuring new commissions, recent shows and old British favourites.

But, he added, "we will make this a better industry if we have great competitors".

Sarandos highlighted that Apple TV was not an important source of revenue for Netflix anyway.

Netflix is a relatively small company when compared to Apple.

However, even a diplomat would be hard-pressed to mind his Ps and Qs in a rapidly changing media landscape in which Hulu and Amazon have already taken a sizable stake, and which will see newbies Disney and Apple joined in the next year or so by services from the AT&T-owned WarnerMedia and Comcast-owned NBCUniversal. The company declined to comment on Hastings's comments.

  • Marlene Weaver